In the past year, New Balance has gone from a sportswear brand to a fashion must-have. New Balance can be a little more expensive than your usual sports brand, this is because unlike many other brands they actually manufacture in the US and UK as opposed to other countries that provide cheaper manufacturing costs. To me this is a plus, we should be supporting manufacturing where the brand is owned. The reason New Balance does so well as a sports brand is because of all their technical features – I discovered this as I was searching for running shoes for people with flat feet! What always let New Balance down though, for me, was the design. The colours were always a little too garish and the materials looked cheap.

The new range of New Balance puts fashion first, and it has quickly become a staple for every day wear, for both men and women.