It’s time for the wave of Autumn/Winter campaigns to come flooding in, and I couldn’t be more excited. Zara are the first to cross my radar with both their TRF campaign, which is a selection of everyday wear, and their Woman campaign, a range of higher end items.
Zara TRF is generally more affordable and wearable, and they’ve nailed the ‘street style’ vibe in their recent campaign video. From simple basics, to trend pieces of leather, lace and florals that will act as statement pieces in your day to day wardrobe.
Zara Woman always fulfills every dream and expectation I have of an Autumn Winter campaign. (Seriously, just check out their collection from Autumn Winter 2014.) The picturesque forest setting, and the deep colour palette, sets the tone for a collection of dreamy, statement pieces you’ll always hold on to during those colder months.
The mix of soft, flowing dresses with structured, trench coats and jackets is great for transitioning through the seasons, and there’s some seriously eye catching pieces I’d be happy to go broke for over the Christmas and New Year party season.
Zara have been under a lot of heat at the moment in a copyright dispute with Tuesday Bassen – click here for a summary – and this idea of ‘originality’ has been playing on my mind. I’m not going to go into the subject of Tuesday Bassen’s work in detail, but I am shocked by Zara’s response, and support self employed creatives till the end. It’s tough out there and we’ve got to look after each other! Please support Tuesday Bassen, and all other creatives who work hard to create product unique to their brand, who sadly find themselves fighting big businesses who can afford to pay for original work yet decide not to.